There is a huge demand for language services that provide up-to-date information on the latest developments in International Technology (IT) and Life Science. Professional, highly skilled translators track trends throughout the global market and transmit their results in the client’s native language. They must retain purpose and meaning in the translation to suit clients in the widely diversified global market (localization).
Monitoring Translation Market Trends in line with global market growth sectors requires efficiency and skill in computer usage and application. All translators must have a high level of expertise, considerable experience, and a thorough understanding of Computer Applications Technology(CAT). The International Standard for Organization(ISO) 9001 and 17100 must be carefully followed to ensure quality in the translation(s). Foreign language and linguistic skills are essential for successful translations. Business industries including civil engineering, consumer electronics, and telecommunications are the primary users of worldwide translation services.
Customers in the global market may request a translation with special instructions which can be achieved through transcreation. Specialists in transcreation are translators and creative writers at the same time. Sometimes, words are just words in a basic translation devoid of feeling and little connection with the target audience. The transcreation writer will modify the message first to comply with the legal standards of organizational quality, the ISOs. The original purpose and meaning will be kept, but content will vary to fit an individual client or business.
Transcreation is used in various formats such as .doc, .rtf, Excel, and slogans along with video to attract potential customers. It is very popular with sales and marketing businesses for use in the global marketplace.
The many uses and advantages of transcreation are a real plus in language services for the global marketplace.
